Most companies take their customers for granted. Poor alignment of expectations, bad customer service, irrelevant communications and a uncontrolled customer experience is more often the standard than anybody wants to acknowledge. This workshop will provoke, inspire and teach top and middle management the most important issues to address when wanting to become a more customer centric and profitable business.
Module 1: Let’s set the record straight – and show you the money!
0900 - 1030
- Testing your current loyalty status.
- What is holding your company back?
- The theories on customer centricity & loyalty
- The financial value gap of loyal and disloyal customers
Module 2: From inspiration to hands on action
1100 - 1300
- Picking the low hanging fruits of your own business
- Best practice from successful businesses
- Drafting your own action plan
- Go do!