How Great Leaders Inspire Action


Monday, 18 August 2014

The Golden Circle - "People don't buy what you do, they buy WHY you do it"

Why is Apple such a successful organization?

Simon Sinek, a leadership expert, explains that there is a naturally occurring pattern, supported by the biology of the human brain and decision-making processes, that explains why individuals are inspired by some leaders and organizations over others. Simon Sinek explains how this simple but powerful model and change in the way organizations communicate to their audience, can lead to success. 

"People don't buy what you do, they buy WHY you do it"


Game Lounge, Expedition42 and Alf Mizzi & Sons Group crowned winners of the 2021-2022 Employee’s Voice Awards

Game Lounge, Expedition42 and Alf Mizzi & Sons Group top Business Leaders Malta’s list of best places to work at for the year 2021-2022 from research

Academy of Business Leaders rebrands to Central Mediterranean Business School (CMBS)

Our education arm, the Academy of Business Leaders, has rebranded to Central Mediterranean Business School (CMBS).

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